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Roche Adopts Veeva Vault CRM

Veeva to deliver next-gen customer engagement with agentic AI for Roche.

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By: Charlie Sternberg

Associate Editor

Roche Pharmaceuticals has extended its partnership with Veeva Systems by adopting Veeva Vault CRM. Vault CRM is part of the Vault CRM Suite of applications that provides the foundation for commercial execution. Veeva AI Agents for Vault CRM – Free Text Agent, Voice Agent, Pre-call Agent, and Media Agent – are planned for availability in December 2025. “We’re excited to expand our partnership with Veeva by implementing Vault CRM across our global Pharma organization,” said...

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